fbpx Snack Breaker: Serious Cereal Shortage

Snack Breaker is a bi-weekly series to highlight new and limited time treats in Japan. We’re here to check out the what’s fresh on the shelves of your local “conbini” and let you know what’s worth spending your hard earned yen on.

Some may scoff, but Japan’s lack of variety when it comes to cereal is a serious problem. You won’t find bright boxes of Cap’n Crunch, Fruit Loops, Wheaties or Cheerios at your local grocery store. It can be a tough life for those weaned on the tit of processed, sugary breakfast cereals popular in the West. Frosted Flakes is the most familiar face you’re likely to see when perusing the supermarket, but comparing the price to what it’s sold for in America may give you sticker shock.

Known in Japan as Corn Frosty—no relation to the Wendy’s drink

Japanese cereal selections are mostly limited to cornflakes and granola, both of which seem more likely to be used as a dessert topping here rather than breakfast. It can be frustrating for those not looking for something to put on their ice cream, but something they can start their day with. If you’re not able to make it to a Japanese Costco, with its slightly more diverse range of cereals, we recommend trying out these options which can be found almost anywhere.

All Bran Fruit Mix

Where To Buy: Japanese supermarkets
¥¥¥: 500 yen

Plain bran flakes aren’t bad at all, but adding dry fruit certainly makes for a delicious combo. The fruit is enough to add a sweet flavor without unnecessary sugar. One of the benefits of going for this over a cheaper, generic corn flake alternative (which can look tempting at less than half the price, but no fruit) is that the flakes are much thicker and satisfyingly wheat-y. Good source of dietary fiber as well.

Fruit Granola (Regular and Half-Fat)

Where To Buy: Japanese supermarkets
¥¥¥: 500 yen

For those willing to swing on the granola side of life, Kellogg’s Fruit Granola is a good place to start. Calbee also offers a variety of granola mixes, but Kellogg’s is usually a better value without sacrificing flavor. Their Fruit Granola cereals are quite good, whether your opt for the halved fat option or not, and blend fruits, flakes and granola chunks to make a satisfying breakfast. Even better if you add some banana slices on top.

Life may be hard without access to the endless brands of cereal you may be accustomed to, but we hope you can use these two suggestions as a starting place to explore Japan’s more limited selection!


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